Relationship retailing can be distinguished from other retail strategies in that it stresses ________.
A) long-term relationships with existing customers
B) obtaining a constant stream of new customers
C) short-term relationships with both existing and new customers
D) short-term relationships with highly profitable customers

Question

Quizplus · Accepted Answer

Relationship retailing focuses on building long-term relationships with existing customers, rather than constantly seeking out new ones or focusing solely on short-term relationships with highly profitable customers.

Relationship Retailing Can Be Distinguished from Other Retail Strategies in That