An expected retail strategy for a ________ can be an augmented retail strategy for a(n)________.
A) costly specialty store; discount store
B) warehouse club; department store
C) shopping center; shopping district
D) chain store; independent retailer

Question

Quizplus · Accepted Answer

An augmented retail strategy involves offering a higher level of service or unique products to justify a higher price point. Therefore, it would make sense for a costly specialty store to utilize this strategy. However, a discount store's main selling point is its low prices, so an augmented strategy may not be the most effective.

An Expected Retail Strategy for a ________ Can Be an Augmented