Conversion theory,developed by Moscovici,suggests that the impact of a minority on the majority is more indirect,but may more enduring,than the impact of a majority on the minority.

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Conversion theory proposes that minority influence is more indirect but can have a lasting impact on the majority's attitudes and beliefs. This is because the minority's views may be perceived as novel and thought-provoking, leading individuals to engage in more elaborate processing of the minority's arguments and potentially altering their own opinions. In contrast, majority influence is more straightforward and direct, with the majority's opinions often being accepted without much critical evaluation.

Conversion Theory,developed by Moscovici,suggests That the Impact of a Minority