The decision on how to departmentalize should depend on the customer and the product or service the firm is offering.

Question

Quizplus · Accepted Answer

Departmentalization should be based on the needs of the customers and the nature of the product or service being offered. Different types of departmentalization (functional, product, geographic, etc.) may work better for different customer and product/service characteristics.

The Decision on How to Departmentalize Should Depend on the Customer