Which one of the following questions represents the cost of message control?
A) What's the time value of the person tasked with creating content for the corporate blog?
B) What else could employees or volunteers have done if they weren't spending time contributing to the brand's social media activity?
C) Should employees be posting responses to irritated customers on Facebook when, without these tasks, they could have spent time on other revenue-generated tasks?
D) How fast should companies respond to crisis situations in social media?
E) Should a company allow negative tweets about them on their Twitter company account?
Correct Answer:
Verified
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