The return on impressions model:
A) demonstrates how many "opportunities to see" for the target audience were generated by the social media tactics.
B) tracks coverage across media and in different markets against sales over time.
C) relies upon survey data to assess the effectiveness of social media marketing.
D) measures effective resource utilization.
E) captures how effective a company is at using capital to generate profits.

Question

Quizplus · Accepted Answer

The return on impressions model is designed to show how many "opportunities to see" for the target audience were generated by the social media tactics. It is a measure of how many times viewers were exposed to a company's message.

The Return on Impressions Model