Tracking ROI and cost reduction would be examples of ________.
A) activity metrics
B) viewthroughs
C) return metrics
D) clickthroughs
E) interaction metrics

Question

Quizplus · Accepted Answer

ROI (return on investment) and cost reduction are examples of return metrics, which measure the financial impact of a campaign or initiative. Activity metrics (A) typically measure engagement or participation, while viewthroughs (B) measure whether someone saw an ad but did not click on it. Clickthroughs (D) measure the number of times someone clicked on an ad, and interaction metrics (E) measure how someone engaged with a campaign, such as liking or sharing a post.

Tracking ROI and Cost Reduction Would Be Examples of ________