How easily an innovation can be assimilated into the person's life refers to:
A) the relative advantage of the innovation.
B) the ability to observe and try the innovation.
C) the innovation's compatibility.
D) its simplicity.
E) the amount of time an innovation has been considered "new."

Question

Quizplus · Accepted Answer

The innovation's compatibility refers to how well it fits with the potential adopter's existing values, past experiences, and needs, which affects how easily it can be assimilated into their life.

How Easily an Innovation Can Be Assimilated into the Person's