All of the following explain the rate at which people are likely to adopt innovative products EXCEPT:
A) the relative advantage of the innovation.
B) the amount of time an innovation has been considered "new."
C) the innovation's compatibility.
D) simplicity.
E) the ability to observe and try the innovation.

Question

Quizplus · Accepted Answer

The amount of time an innovation has been considered "new" is not a factor that influences the rate at which people adopt innovative products. Factors such as the relative advantage of the innovation, compatibility, simplicity, and ability to observe and try the innovation are more likely to affect the rate of adoption.

All of the Following Explain the Rate at Which People