Differentiation strategies
A)strive to create value for customers.
B)offer trivial improvements in quality, service, or performance features.
C)often result in overcharging for the differentiating features.
D)add so many frills and extra features that the end product exceeds the needs of buyers.
E)often result in overspending on efforts to differentiate the company's product offering.

Question

Quizplus · Accepted Answer

The best choice for differentiation strategies is to strive to create value for customers. This means offering unique features that are valuable to customers and meeting their needs in a better way than competitors. It is not about trivial improvements or adding unnecessary features, but about providing real value that customers are willing to pay for. Differentiation should not result in overcharging or overspending, but rather creating a competitive advantage and capturing market share.

Differentiation Strategies