A company should not couch its mission statement in terms of making a profit because a profit is more correctly an
A)obligation and a reason for what a company does.
B)objective and a result of what a company does.
C)outlay and a rationale for what a company does.
D)obligation and a responsibility for what a company does.
E)outflow and a right of what a company does.

Question

Quizplus · Accepted Answer

A company's mission statement should focus on the purpose of the company and the value it provides to customers, stakeholders, and society as a whole. Making a profit is a necessary result of a successful business, but it should not be the primary objective or reason for the company's existence. Therefore, Choice B is the most appropriate option as it describes a profit as an objective and a result of what a company does.

A Company Should Not Couch Its Mission Statement in Terms