________ refers to the strategy of getting visitors to a website to forward information on the site to their friends in order to make still more consumers aware of a product.
A)Foot-in-door marketing
B)Guerrilla marketing
C)Viral marketing
D)Demand-based marketing

Question

Quizplus · Accepted Answer

Viral marketing involves using social networks or other forms of electronic communication to encourage individuals to spread a message or promote a product. The goal is for the message to spread like a virus, thus increasing brand awareness and potentially driving sales. This strategy is often effective due to the power of word-of-mouth recommendations and the ease with which information can be shared online.

________ Refers to the Strategy of Getting Visitors to a Website