Several research methods are used to study reference groups and opinion leadership.________ methods trace communication patterns among members of a group.These techniques allow researchers to systematically map out the interactions that take place among group members.
A)Momentum
B)Behavioural
C)Sociometric
D)Geodemographic

Question

Quizplus · Accepted Answer

Sociometric methods trace communication patterns among members of a group, which allows researchers to systematically map out the interactions that take place among group members. Therefore, the best choice is C. The other options (A, B, and D) are not relevant to the study of reference groups and opinion leadership.

Several Research Methods Are Used to Study Reference Groups and Opinion