Steven has an urge to buy a Magnum ice cream when he enters the neighbourhood convenience store.What would be the best term to describe Steven's buying situation?
A)Unplanned buying
B)Impulse buying
C)Demand-enhanced buying
D)Planned buying

Question

Quizplus · Accepted Answer

Steven had a sudden urge to buy a specific product (Magnum ice cream) upon entering the store, which indicates an impulse buying situation. Unplanned buying and demand-enhanced buying both refer to purchases made without prior planning, but they do not necessarily involve a strong emotional or psychological impulse to buy a specific product. Planned buying refers to purchases made after careful consideration and planning, which is not the case for Steven's situation.

Steven Has an Urge to Buy a Magnum Ice Cream