An elaborate product display in a grocery aisle and an employee handing out free samples of a new product are both examples of ________.
A)pretailing
B)retail theming
C)shopping orientations
D)POP stimuli

Question

Quizplus · Accepted Answer

POP stimuli (Point-of-Purchase stimuli) are marketing efforts made at the point of sale to encourage customers to buy certain products. Both an elaborate display and product sampling are examples of POP stimuli. Choice A (pretailing) refers to marketing efforts made before a product is released, Choice B (retail theming) refers to the use of a consistent visual theme throughout a store, and Choice C (shopping orientations) refers to the different ways consumers approach shopping.

An Elaborate Product Display in a Grocery Aisle and an Employee