Question 1

Approximately ________ percent of Web users speak English.

Accepted Answer

The answer of Approximately ________ percent of Web users speak...

Question 2

Visitors begin to evaluate the credibility of a Web site as soon as they arrive. Which of the following does not help develop a site's credibility?

Accepted Answer

Avoiding the promotion of brand names is not a factor that directly contributes to a site's credibility. While it may be important in some contexts, it is not a primary factor in establishing a site as trustworthy and credible. The other options listed – posting a privacy policy, citing reference sources, and presenting fair and objective information – are all key components of building credibility online.

Question 3

One common mechanism to attract international visitors is to include several ________.

Accepted Answer

Providing language buttons helps international visitors navigate and understand the content in their native language, making it more accessible and attractive to them.

Question 4

Establishing a policy of responding to all customer e-mails within 24 hours and sending customers order and shipping confirmations and "thank you for your order" e-mails are not very important to enhancing online customer service.

Accepted Answer

Establishing a policy of responding to all customer e-mails within 24 hours and sending customers order and shipping confirmations and "thank you for your order" e-mails are very important to enhancing online customer service. They help to build trust and positive relationships with customers, improve communication, and increase customer satisfaction.

Question 5

For some businesses, e-mail takes a very low priority.

Accepted Answer

Some businesses may prioritize other forms of communication over email, depending on their industry, customer base, or internal processes.

Question 6

For entrepreneurial companies that lack brand and name recognition, and if building name recognition is one of the keys to success on the Web, one effective and affordable option may be to ________.

Accepted Answer

Forming strategic alliances with larger companies can provide the smaller company with increased credibility and exposure to a larger audience, helping to build brand and name recognition in a cost-effective way. This can be particularly important for entrepreneurial companies that lack the resources for significant online promotion or advertising campaigns. While investing in online promotion and developing better brand recognition can be effective strategies, they may be more costly and time-consuming than forming strategic alliances with established companies. Viral marketing can also be effective in building brand recognition, but it can be difficult to predict and replicate.

Question 7

Before your Web site can become the foundation of a successful e-business, you must create it with your target audience in mind.

Accepted Answer

It is important to design and create a Web site with the target audience in mind to ensure that it effectively meets their needs and preferences. This can help increase the chances of success for an e-business.

Question 8

Examples of social media networks include ________.

Accepted Answer

All of the above choices are examples of social media networks.

Question 9

An effective search engine optimization (SEO)strategy can be maintained through ________.

Accepted Answer

All of the above are ways to maintain an effective search engine optimization (SEO) strategy.

Question 10

________ percent of Pinterest users are women.

Accepted Answer

According to the latest report by Hootsuite, 81% of Pinterest users are women.

Question 11

Strategies for successful e-commerce efforts should include all of the following except ________.

Accepted Answer

Adding value to recipients by sending spam e-mails is not a successful e-commerce strategy. In fact, sending spam could harm the reputation of the brand and decrease the likelihood of customers doing business with the company. Successful e-commerce efforts should focus on developing a niche market, building a community of customers, and attracting visitors through various marketing tactics such as offering freebies.

Question 12

Businesses selling less well-known brands should ________.

Accepted Answer

Using customer testimonials and endorsements can help build trust and credibility for less well-known brands, without necessarily requiring discounts or freebies. These can be displayed on the company's website, social media, or even on product packaging. Offering freebies or reducing prices may not be sustainable or feasible for the business in the long run.

Question 13

________ percent of small business owners use social media in their marketing mix.

Accepted Answer

The answer of ________ percent of small business owners use...

Question 14

A company that pays a search engine for the right to submit either selected pages or the entire content of the Web site is referred to as ________.

Accepted Answer

Paid or sponsored listings refer to a company paying a search engine for the right to submit either selected pages or the entire content of the website. Click fraud is a fraudulent activity of clicking on pay-per-click ads to generate illegitimate revenue. Web analytics refers to the collection, analysis, and reporting of website data to improve website performance. Really Simple Syndication (RSS) is a format for delivering regularly changing web content. None of these options match the given definition as closely as paid or sponsored listings.

Question 15

All of the following are effective ways to encourage customers to return to a site except ________.

Accepted Answer

Advertisements with "pop-ups" can often be seen as intrusive and annoying, and may even discourage customers from returning to a site. The other options are effective ways to encourage customers to return to a site.

Question 16

A situation that occurs when a company pays for clicks that are generated by someone with no interest in or intent to purchase its products or services is called ________.

Accepted Answer

Click fraud refers to the practice of intentionally clicking on pay-per-click ads with no intention of actually making a purchase. This can be done by competitors trying to deplete their competition's ad budget or by fraudsters trying to make money off of ad clicks. Paid inclusion (A) and unpaid inclusion (B) refer to different methods of including content in search engine results and are not related to click fraud. "Unnatural listing" (D) is not a commonly used term in the context of pay-per-click advertising.

Question 17

When creating a Web site, the goal is to create a design ________.

Accepted Answer

The ultimate goal of creating a website is to make it appealing and relatable to the target audience. By designing a website that customers can identify themselves in, the website will be successful and there will be a higher chance of customer engagement. A website should reflect the interests and needs of the customer in order to stand out and make a positive impression. Flashy designs and webpages that are not relatable may confuse users and negatively impact the business.

Question 18

________ of the time mobile users spend online is on apps.

Accepted Answer

Mobile users spend approximately 90% of their online time using apps, as apps provide a more streamlined and efficient user experience compared to mobile web browsing.

Question 19

A key aspect of an online strategy is to create it with the target audience in mind.

Accepted Answer

Creating an online strategy with the target audience in mind is crucial for it to be effective in reaching and engaging with the desired audience. Otherwise, it may not resonate with them, resulting in little to no impact on business growth or sales.

Question 20

Search engine listings that are the result of "spiders," powerful programs that crawl around the Web and analyze sites for keywords links, and other data are ________ listings.

Accepted Answer

Spiders are used by search engines to generate natural or organic search engine listings.

Quiz 10: E-Commerce and the Entrepreneur