Which of the following is not a recommended method of collecting competitive intelligence?
A)Attend trade shows and collect competitors' sales literature.
B)Buy competitors' products or services and assess their quality and features, benchmarking their products and services against yours.
C)Pay competitors' employees to become informants about their companies' strategies, markets, and trade secrets.
D)Watch for employment ads from competitors to determine the types of workers they are hiring.

Question

Quizplus · Accepted Answer

Paying competitors' employees to become informants is unethical and may even be illegal. It also puts your own company at risk of legal action, damages your reputation, and undermines trust within the industry. The other options (attending trade shows, buying competitors' products, and monitoring employment ads) are all legitimate and commonly used methods of collecting competitive intelligence.

Which of the Following Is Not a Recommended Method of Collecting