Which of the following is an effective method of collecting information about competitors?
A)Ask customers and suppliers what competitors are doing.
B)Talk to employees, especially sales representatives and purchasing agents, about competitors.
C)Attend trade shows and collect competitors' sales literature.
D)All of the above

Question

Quizplus · Accepted Answer

All of the listed methods are effective in collecting information about competitors. Asking customers and suppliers can provide insight into competitors' products, pricing, and marketing strategies. Talking to employees, especially those directly involved in sales or procurement, can reveal information about competitors' strengths and weaknesses. Attending trade shows and collecting sales literature can provide information on new products, promotions, and pricing. Using a combination of these methods can give a well-rounded understanding of competitors and help businesses make informed decisions.

Which of the Following Is an Effective Method of Collecting