A technique in which a company uses the revenues from the sale of those products that were once considered as waste to be more competitive in pricing their main product is ________ pricing.
A)by-product
B)optional-product
C)bundling
D)captive-product

Question

Quizplus · Accepted Answer

By-product pricing involves using the revenue generated from the sale of by-products (or products that were once considered as waste) to offset the cost of producing the company's main product. This allows the company to price their main product more competitively, giving them an advantage over their competitors.

A Technique in Which a Company Uses the Revenues from the Sale