A technique that involves selling a product for a low price and charging a higher price for the accessories that accompany it is called ________ pricing.
A)multiple-unit
B)optional product
C)captive-product
D)by product

Question

Quizplus · Accepted Answer

Captive-product pricing involves selling a product at a lower price but charging a higher price for the complementary or accompanying products that are necessary for the main product to function properly. This technique can help increase the overall revenue of the company by encouraging customers to purchase the accompanying products as well.

A Technique That Involves Selling a Product for a Low