A researcher would choose a bipolar adjective scale to measure mainly
A) interest.
B) attitudes.
C) values.
D) self-concept.
E) psychological traits.

Question

Quizplus · Accepted Answer

A bipolar adjective scale is commonly used to measure attitudes, which involve evaluating an object, person, or idea as positive or negative. The scale presents opposite adjectives at its endpoints, and participants choose the one that best reflects their attitude towards the target. This type of scale is not typically used to measure interest, values, self-concept, or psychological traits, which require different measurement tools.

A Researcher Would Choose a Bipolar Adjective Scale to Measure