In rating, the "halo effect" refers to the
A) tendency to make ratings too high.
B) influence of one rater's results on another rater.
C) influence of a general impression of a person on the rating of specific characteristics.
D) tendency not to be too hard in rating people one doesn't like.
E) tendency to use the middle points on the scale for rating all characteristics.

Question

Quizplus · Accepted Answer

The halo effect occurs when a general impression of a person affects the ratings of specific characteristics. For example, if a manager likes an employee, they may rate them higher on all aspects of their performance, even if they are not necessarily performing well in all areas. This can lead to inaccurate ratings and bias.

In Rating, the "Halo Effect" Refers to the