What type of sales promotion techniques are used at trade shows?
A) Product displays located in areas designed to stimulate purchase
B) One-on-one nonpersonal selling
C) Information about a product transmitted by mass media
D) Displays and demonstrations
E) Building of goodwill with the public after unfavorable events

Question

Quizplus · Accepted Answer

Displays and demonstrations are commonly used at trade shows to promote products and generate interest. This can include showcasing a product's features and benefits, hands-on demonstrations, and interactive displays that engage attendees. This type of sales promotion technique is often effective at trade shows where attendees are actively seeking information about products and services.

What Type of Sales Promotion Techniques Are Used at Trade