The process of developing and establishing an easily identifiable product image and the nature of the product in the minds of consumers is done through what process?
A) Promotion
B) Communication mix
C) Positioning
D) Pull strategy
E) Push strategy

Question

Quizplus · Accepted Answer

The process described is known as positioning, which is a strategic marketing process that involves creating a unique image and perception of a product or brand in the minds of consumers. Promotion, communication mix, pull strategy, and push strategy are all important components of the overall marketing mix, but are not specifically focused on establishing a product image and nature in the minds of consumers.

The Process of Developing and Establishing an Easily Identifiable Product