When attempting to market a domestic product in an international market,what typically has to happen?
A) The product must be priced higher because of currency exchange rates.
B) The product must have major redesign work done.
C) The home country distribution system must be retrained for the international market.
D) The product must have an existing close competitor in the intended market.
E) The advertising campaign must be consistent with those used in the home country.

Question

Quizplus · Accepted Answer

When marketing a domestic product in an international market, the product may require major redesign work to meet the specific needs and preferences of the target market. This can include changes to the product's features, packaging, labeling, and branding.

Answer: C
 The home country distribution system may not be suitable for the international market, and may need to be retrained or adapted to meet the needs of the target market. This can include changes to the distribution channels, logistics, and supply chain management.

Answer: E
 The advertising campaign should be tailored to the cultural and linguistic norms of the target market, and may require adjustments to the messaging, tone, and visual elements used in the campaign. Attempting to use the same advertising campaign as the home country may not resonate with international audiences and could lead to ineffective marketing efforts.

When Attempting to Market a Domestic Product in an International