Which of the following is greatly influenced by nonobjective factors such as sociability,imitation and aesthetics?
A) Emotional motives
B) Post-purchase evaluation
C) Rational motives
D) Evaluation of alternatives
E) Need recognition

Question

Quizplus · Accepted Answer

Emotional motives are greatly influenced by nonobjective factors such as sociability, imitation, and aesthetics. These motives are based on the consumer's feelings, attitudes, and personal preferences rather than logical or rational needs. They are often developed through social cues, cultural norms, and personal experiences, and may be difficult to predict or explain using traditional marketing or psychological models.

Which of the Following Is Greatly Influenced by Nonobjective Factors