What type of utility is practiced by those companies who allow marketers to have a voice in product design and identifying features customers want?
A) Time
B) Possession
C) Form
D) Value
E) Place

Question

Quizplus · Accepted Answer

Form utility involves altering or creating products to meet consumer needs and preferences, which is exactly what companies do when they allow marketers to have a voice in product design and identifying features customers want.

What Type of Utility Is Practiced by Those Companies Who