What type of marketing is used to build long-term relationships with customers?
A) Industrial marketing
B) Relationship marketing
C) Social marketing
D) Economic marketing
E) Consumer marketing

Question

Quizplus · Accepted Answer

Relationship marketing is a type of marketing that focuses on building and maintaining long-term relationships with customers through personalized communication and customer satisfaction. It aims to create customer loyalty, repeat business, and positive word-of-mouth referrals. Industrial marketing focuses on selling products or services to other businesses, social marketing aims to promote social causes or ideas, and economic marketing considers the economic environment and factors that affect consumer behavior. Consumer marketing, while important, does not necessarily prioritize long-term relationship building.

What Type of Marketing Is Used to Build Long-Term Relationships