In which type of system must the customer be actively involved in order to receive the good or service?
A) Make-to-stock
B) High-contact
C) Intangible
D) Low contact
E) Operations process

Question

Quizplus · Accepted Answer

In a high-contact system, the customer is actively involved in receiving the service as the service is typically delivered face-to-face and customer interaction is necessary throughout the service process. Examples of high-contact systems include restaurants, salons, and healthcare facilities.

In Which Type of System Must the Customer Be Actively