What is a set of unique features that the target market perceives as important and better than the competition?
A) superlative advantage
B) market uniqueness
C) differential advantage
D) promotional difference

Question

Quizplus · Accepted Answer

The set of unique features that the target market perceives as important and better than the competition is known as differential advantage. This term emphasizes that the product or service must be unique and stand out from the competition in the eyes of the target market. This advantage should be communicated effectively in the marketing strategy to attract customers who value those unique features.

What Is a Set of Unique Features That the Target