What is the term for pricing a product at $399.99 instead of $400 to make the customer view the price as in the $300 range instead of the $400 range?
A) price lining
B) odd-even pricing
C) minimized pricing
D) red-line pricing

Question

Quizplus · Accepted Answer

This pricing strategy is called odd-even pricing, where a price is set just below a round number to make it seem more affordable and attract customers.

What Is the Term for Pricing a Product at $399