IGA marked individual-sized snacks down to 25 cents a package for the first five individual packages purchased. This was below the store's cost. These snacks would be considered which of the following type of product?
A) differentiated product
B) loss leader
C) markdown
D) bargain leader

Question

Quizplus · Accepted Answer

The fact that the snacks were marked down below the store's cost and only for the purchase of the first five individual packages suggests that they were a loss leader, which is a product sold at a loss in order to attract customers and increase overall sales.

IGA Marked Individual-Sized Snacks Down to 25 Cents a Package