What is a product pricing strategy of offering new products at low prices in the hope of achieving a large sales volume?
A) penetration
B) leader
C) bundling
D) skimming

Question

Quizplus · Accepted Answer

Penetration pricing strategy involves offering new products at low prices in order to attract customers and increase sales volume. This strategy is used to penetrate the market quickly and gain a competitive advantage. By offering lower prices, customers are more likely to try the new product and become loyal customers. This strategy is commonly used by companies when they introduce new products in the market or when they want to gain market share.

What Is a Product Pricing Strategy of Offering New Products