An effective way to influence attitudes is to have the argument or product endorsed by someone who is admired or attractive.

Name: An effective way to influence attitudes is to have the argument or product endorsed by someone who is admired or attractive.
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Quizplus · Accepted Answer

This is known as the "source attractiveness" effect, where the perceived attractiveness, likability, or similarity of the endorser is transferred to the product or idea being endorsed, leading to a positive attitude change in the receiver.

An Effective Way to Influence Attitudes Is to Have the Argument