The validity effect was called the "Big Lie" by Joseph Goebbels, Hitler's propaganda minister.

Name: The validity effect was called the "Big Lie" by Joseph Goebbels, Hitler's propaganda minister.
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The validity effect is a propaganda technique that involves making a false statement so outrageous that people are likely to believe it is true. This technique was used by Joseph Goebbels, Hitler's propaganda minister, who called it the "Big Lie."

The Validity Effect Was Called the "Big Lie" by Joseph