Which of the following is true of advertising as a form of promotion?
A)Low cost per contact
B)Non-paid form of promotion
C)Sponsor or advertiser not identified
D)Immediate feedback and capability to close sales
E)Makes use of non-traditional media

Question

Quizplus · Accepted Answer

Advertising typically has a low cost per contact compared to other forms of promotion like personal selling or direct marketing.

Answer: D
 While advertising may not have immediate feedback, it does have the capability to close sales by presenting convincing messages to a large audience.

Which of the Following Is True of Advertising as a Form