The process of assimilating mass-media advertisements with other promotional elements such as direct marketing, public relations, and sales promotion is known as:
A)switch marketing.
B)micro-marketing.
C)integrated marketing communications.
D)buzz marketing.
E)bait-and-switch marketing.

Question

Quizplus · Accepted Answer

The process described in the question is known as integrated marketing communications (IMC). IMC is the coordination of all promotional activities to create a consistent brand message across all forms of media and marketing channels.

The Process of Assimilating Mass-Media Advertisements with Other Promotional Elements