In the social consumer decision journey, which of the following objectives deals with marketers reacting to specific issues regarding the product or brand at a personal level?
A)Monitor
B)Respond
C)Benchmark
D)Lead
E)Amplify

Question

Quizplus · Accepted Answer

The objective that deals with marketers reacting to specific issues regarding the product or brand at a personal level is "Respond." This involves monitoring social media and other channels for customer feedback and responding to individual consumers in a timely and appropriate manner. The other objectives in the social consumer decision journey include "Monitor" (tracking brand mentions), "Benchmark" (comparing brand performance to competitors), "Lead" (proactively engaging with potential customers), and "Amplify" (encouraging existing customers to promote the brand).

In the Social Consumer Decision Journey, Which of the Following