According to Professor Don Schultz, inside-out planning:
A)focuses on what the marketer wants to say, when he wants to say it, and the media he wants to use.
B)is another term for zero-based communications planning.
C)starts with the customer and builds backward to the brand when developing an IMC program.
D)is a method of implementing DAGMAR objectives.
E)is used to forecast the validity of DAGMAR objectives.

Question

Quizplus · Accepted Answer

Inside-out planning focuses on the marketer's perspective, emphasizing what they want to communicate, the timing, and the media choice, rather than starting with the customer's needs.

According to Professor Don Schultz, Inside-Out Planning