There is strong, consistent evidence that cutting back on advertising does not hurt sales during and after a recession.

Question

Quizplus · Accepted Answer

There is strong, consistent evidence that cutting back on advertising can hurt sales during and after a recession. This is because advertising helps to maintain a brand's visibility, create brand awareness, and stimulate demand among consumers. By cutting back on advertising during a recession, brands risk being overshadowed by their competitors who may continue to invest in advertising, resulting in a decline in sales.

There Is Strong, Consistent Evidence That Cutting Back on Advertising