An advantage of sales-oriented objectives is that they provide sufficient guidance to those responsible for planning and developing the promotional program.

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The statement contradicts itself, giving opposite opinions about the guidance provided by sales objectives. The correct statement is that sales objectives provide guidance and direction to those responsible for planning and developing the promotional program, including the creative and media people working on the account. However, if the sales objectives are too narrowly focused on short-term sales goals, they may not align with the brand strategy, customer needs, or long-term business objectives. Therefore, it is essential to strike a balance between sales-oriented objectives and other marketing objectives, such as awareness, preference, loyalty, and advocacy.

An Advantage of Sales-Oriented Objectives Is That They Provide Sufficient