Which of the following is true of the concept of unique selling proposition (USP)?
A)USP usually mirrors the concept of bait-and-switch advertising.
B)The concept states that a product's attribute claim must be excluded from advertising.
C)The concept of USP is applicable only for B2B advertising.
D)USP must be emphasized through repetitive advertising.
E)The concept of USP must be used only for C2C advertising.

Question

Quizplus · Accepted Answer

The concept of unique selling proposition (USP) emphasizes the unique feature or benefit of a product and how it differentiates it from its competitors. To effectively communicate this to the target audience, repetitive advertising is required. Option A is incorrect as USP promotes honesty and transparency in advertising. Option B is incorrect as the attribute claim is what sets the product apart and should be included in the advertising. Option C is incorrect as USP is applicable to both B2B and B2C advertising. Option E is incorrect as USP is applicable to all types of advertising, including C2C.

Which of the Following Is True of the Concept of Unique