In-depth interviews with consumers, focus groups, and observational studies of how consumers conduct their daily lives as consumers are all examples of:
A)quantitative research techniques.
B)qualitative research techniques.
C)problem detection studies.
D)conjectural research.
E)secondary internal research.

Question

Quizplus · Accepted Answer

In-depth interviews, focus groups, and observational studies are all examples of qualitative research techniques, which aim to gather in-depth insight and understanding of consumers' attitudes, behaviors, and motivations. Qualitative research is characterized by open-ended questions, subjective interpretation of data, and small sample sizes, in contrast to quantitative research, which focuses on numerical data and statistical analysis.

In-Depth Interviews with Consumers, Focus Groups, and Observational Studies of How