Which of the following is one of the critical components of the creative brief?
A)Formulation of the training program for the creative team
B)Calculation of the advertising budget
C)Management of the media buying operations
D)Development of the major selling idea
E)Management of one or more client groups

Question

Quizplus · Accepted Answer

Development of the major selling idea is one of the key components of the creative brief, as it outlines the central concept or message that the advertising campaign is intended to convey. A creative brief typically also includes information about the target audience, the desired tone or style of the campaign, and specific objectives or goals for the campaign. The other options listed are not typically included in the creative brief, but may be relevant to the overall advertising or marketing strategy.

Which of the Following Is One of the Critical Components