Which of the following client representatives ultimately approves the creative brief?
A)Art director
B)Financial manager
C)Auditor
D)Brand manager
E)Media planner

Question

Quizplus · Accepted Answer

The brand manager is typically the client representative who approves the creative brief as they are responsible for the overall brand strategy and messaging. The art director, financial manager, auditor, and media planner may be involved in the development of the creative brief but do not have the final approval authority.

Which of the Following Client Representatives Ultimately Approves the Creative