Which of the following stages of the creative process includes a highly formal and extensive pretesting of the ad before a final decision on the ad is made?
A)Incubation
B)Illumination
C)Preparation
D)Verification
E)Digestion

Question

Quizplus · Accepted Answer

Verification stage involves formal and extensive pretesting of the advertisement before finalizing it. This stage is crucial to make sure that the ad achieves its intended objectives and appeals to the target audience.

Which of the Following Stages of the Creative Process Includes