Which of the following is a limitation of focus group studies?
A)In these studies, strong personalities can often wield undue influence.
B)These studies cost more than ethnographic research.
C)These studies are more difficult to administer than ethnographic research.
D)These studies do not offer the benefits of qualitative research.
E)In these studies, consumers are observed in their natural environment.

Question

Quizplus · Accepted Answer

Focus group studies rely on group interaction and discussion, which can be influenced by strong personalities. These personalities may dominate the discussion and lead to biased results.

Which of the Following Is a Limitation of Focus Group