A cab service company uses a global positioning satellite (GPS) system to customize the advertising messages shown on top of its taxicabs. This is an example of technology-driven _____ advertising.
A)specialty
B)transit
C)aerial
D)network
E)broadcast

Question

Quizplus · Accepted Answer

Transit advertising refers to advertising displayed on any mode of transportation, including taxicabs. The use of GPS technology to customize the advertising messages on top of the taxicabs makes it technology-driven transit advertising. Specialty advertising involves the use of promotional products with the company's name or logo. Aerial advertising is delivered by airplanes flying banners or billboards. Network and broadcast advertising typically refer to television, radio, and online ads.

A Cab Service Company Uses a Global Positioning Satellite (GPS)