A particular research concluded that approximately two-thirds of all consumers' purchase decisions are made while shopping. Given this fact, which of the following media should be most effective in influencing consumer decisions?
A)Nationally televised ads
B)In-store media
C)Local newspaper coupon supplements
D)Parking meter advertisements
E)Billboards

Question

Quizplus · Accepted Answer

In-store media would be the most effective in influencing purchase decisions because the research suggests that decisions are made while shopping, meaning that consumers are physically in the store at the time. In-store media such as displays, signage, and product demonstrations can grab consumers' attention and help influence their purchase decisions. The other options listed are less likely to be effective in this scenario.

A Particular Research Concluded That Approximately Two-Thirds of All Consumers