In the two-step approach to direct marketing, the first effort generates sales, and the second effort reduces the post purchase dissonance.

Name: In the two-step approach to direct marketing, the first effort generates sales, and the second effort reduces the post purchase dissonance.
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Question

Quizplus · Accepted Answer

In the two-step approach to direct marketing, the first effort is typically designed to generate interest or leads, while the second effort aims to convert those leads into sales.

In the Two-Step Approach to Direct Marketing, the First Effort